Resume of Wayne Abraham

Creative Director + Project Manager / Web + Graphic Designer

About Me

Wayne Abraham

I did what was natural and followed both my parents creative path in life. As a person, metaphorically speaking I always look at the glass half full. I have experience working in several countries which has provided me with a wide range of skills and outlook. From production to advertising agencies, from TV to film studios and from retail to corporate environments, I have gained a wealth of knowledge that will be a valuable addition to any team. I am professional and can manage a project from the briefing stage straight to completion. I am also flexible to work in-house or off-site. Presently and for the past five years, I have been mainly working with corporate and financial clients on both print and web projects. I look forward to hearing from you.


  • InDesign
  • Photoshop
  • Dreamweaver
  • Flash
  • Illustrator
  • HTML 5/CSS 3
  • WordPress
  • QuarkXpress

Focus Points

  • I have a wealth of experience working in the design and marketing industry for the past twenty years. I am proficient in several design software such as the Adobe Creative Suite (Acrobat Pro, Illustrator CS5, Photoshop CS5, InDesign CS5, Dreamweaver CS5, Flash CS5, Catalyst CS5), QuarkXpress 8, Microsoft Word and PowerPoint.

  • I am continuously learning new techniques and software, and I'm presently learning HTML5/CSS3 and WordPress that has become a positive addition to my skill set. I am also social media savvy which has quickly grown to become an integral part for most brands.

  • Education: St James Secondary and Fatima College -
    9 GCSE and BTEC Design Technology

Work Experience

  • Pre Inception
  • Founder and Creative Director (January 2013 – Present)

Pre Inception is a creative and marketing company specialising in corporate communication and branding. We have over two decades of experience in the corporate services. Our services cover both offline and online design across above and below-the-line channels. We’ll work with you to define your brand and key messages, ensuring a consistent brand image and effective brand strategy to generate optimum exposure. Pre Inception have a history of working with some amazing companies both locally and internationally. We are a small and highly focused design company with over 20 years of combined experience in web design and creative services. We work with diversified clients from very small startups to established corporations and provide a wide range of consulting services all over the world.

  • SWA Communications
  • Co-Founder and Creative Director (May 2005 – October 2013)

I work on a wide range of design and marketing collateral with an extensive knowledge of financial products. SWA is a specialist agency dedicated to helping financial services organisations communicate more effectively, from corporate brochures to complex websites. Clients include Credit Suisse, Deutsche Bank, ING, JPMorgan, Omgeo, RBS, Standard & Poor's and UBS.

  • Sony Pictures International
  • Studio Head & Senior Designer (9 month contract)

Managed the in-house studio. Designed and produced a full spectrum of print and web material (brochures, press and online ads, web sites, stationery, posters etc). Worked on titles such as Rescue Me, Hitch and Spiderman 3.

  • Mellon Global Investments
  • Senior Designer (3 months contract)

Assisted with the planning and development of campaigns. Worked on the Newton rebranding, including some art direction of photography. Designed and produced other collateral for the bank.

  • UBS Investment Bank
  • Design & Production Manager (March 2003 – April 2004)

Managed and produced creative projects on a broad range of print collateral for several departments from Equities to Wealth Management. Managed the in-house studio in the Communications & Marketing department plus freelance designers when required. My responsibilities also included making sure that all material were in-keeping with the brand guidelines, liaising with Account Manager and print supplier on a day-to-day basis. Also designed and produced collateral on the re-branding from UBS Warburg to UBS-IB and some new media aspect.

  • Grafico
  • New Media Director (July 1999 – Feb 2003)

Responsible for Sony Playstation multimedia projects, Europe marketing game micro-sites (GranTurismo, Formula 1, etc), project budget, design and programme development. Managed a team of five plus freelancers when needed. Liaising with clients and co-ordinating projects from start to finish. Produced and managed a wide range of print and online campaign for other clients.

  • MacMillan Publishers Ltd
  • Senior Designer (3 months contract)

Designed, produced and managed projects for the Nature marketing department, the Nature magazine and direct mailing.

  • HSBC
  • Senior Designer (3 months contract)

My responsibilities were to ensure that the design and production stayed consistent to the new look and feel that we developed at OneWorld.

  • One World Communications
  • Senior Designer (1 year contract)

Responsible for electronic presentations for blue chip clients (BT and HSBC) and final art production for print and web. Worked on the re-branding of Midland Bank to HSBC. We were appointed in 1998, as the lead creative agency.

  • Mentorn Films (MBC)
  • Art Director / Senior Designer (9 months contract)

Responsible for the print materials design for the Mipcom London Programme Market and the Cannes Festival – France 98. Worked on the re-editing of menus for the ‘Quisine’ programme. Designed the identification logo for the ‘Big If Show’.

  • International work experience
  • Clients include:

Black & Decker, BMW, British Airways, British Broadcast Corporation (BBC), British Telecom (BT), Cadbury Chocolates, Carib Brewery, Cobalt Pictures, Coca Cola, Diversity Lever, Ecolab USA, Evo Stik, First Direct, Gatorade, Guinness, Honda, Hovione Pharmaceuticals, IBM, Land Rover, Lever Brothers, Mitsubishi Motors, Morgan Stanley, O2, Pennzoil USA, QMS Medicosmetics, Rover, Royal Bank, Snapple USA and Tesco.